Tuesday, 6 October 2015

Why Social Media for Authors only works if it's "Social".

Just posting on Facebook won't help you sell more books. There is no hard and fast rule that says the more you are online, the more people will become part of your community. When, when and how you post on social media is about more than quantity. It's about making a connection.

There is only one 'Do'...Have Fun!

If you are not enjoying spending your precious time marketing online, your readers probably aren't enjoying the experience either. Are you frustrated because you are not getting enough sales for your efforts? Then stop, because you are doing it not only for the wrong reasons, but you are posting the wrong content, at the wrong time, in the wrong way. If you were your audience, how would you feel about what you are posting? Is it fun, engaging and helpful? Be yourself. Only 30% of what you post should be about sales and marketing, the rest should be building a community of like-minded people who share common ground, so share what you feel comfortable. You need to be consistent, like a morning paper, that people can read over a cup of coffee at their own leisure, but there every day with a new snippet of information. When you have established your communities trust, then you can start planting that ground with the seeds that you are a trusted source of information. Once that has grown, you can start to harvest the crops that you have planted in the form of book sales, in an organic way. It takes time so you might as well enjoy the ride.

The 'Don'ts'

Don't post about your books every day.

Don't join every book group on Facebook and spam them with marketing.

Don't be negative

Don't worry if it feels like no one is listening

Don't post anything that could come back to haunt you

Don't post anything you wouldn't want your granny to read

Don't underestimate the power of social media

Talk soon
x Michelle

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