Thanks so much for including my blog post about Work Life Balance with these amazing tips from entrepreneurs about achieving balance.
Michelle Worthington is an award-winning children's author and international guest speaker on the power of storytelling. Michelle is dedicated to encouraging a strong love of reading and writing in young children and supports the vision of empowering youth through education and working on books that are purposeful, innovative and inspirational.
Showing posts with label facebook. Show all posts
Showing posts with label facebook. Show all posts
Tuesday, 29 August 2017
Thursday, 27 April 2017
Monday, 13 February 2017
Goal Setting for Creatives
Date and Time
Location
Wynnum Library
145 Florence Street
Wynnum, QLD 4178
Book Now https://www.eventbrite.com.au/e/goal-setting-for-creatives-tickets-29603528952
145 Florence Street
Wynnum, QLD 4178
Book Now https://www.eventbrite.com.au/e/goal-setting-for-creatives-tickets-29603528952
Friday, 18 November 2016
Making the Most of an Author Facebook Fan Page
Creating a Facebook fan page is an amazing way to promote your book, build awareness for your message, gather support for your book launch, or to advertise in a number of other ways. Creating a Facebook Fan page helps in building a following in no time at all.
1. Ask fans to post their reviews of your book on your Facebook page
When fans post on a Facebook fan page, they do it in the same way they would post on your personal profile, commenting by typing in the text boxes and pressing "Enter" to display their comment. You can then engage with fans by commenting on their posts, so they are seen by more than the people within your own following.
2. Target who sees your posts
The truly amazing thing about Facebook advertising is that you can target your demographic. This will impact the number of people who will see the advert and also how much it will cost you. You need to decide on country, city, gender, age range, likes and dislikes and you can go down into further splits. As you change the demographics, you’ll see how many people the advert could be shown too. The more specific you can be, the better your chances an ad will have an impact.
3. Engage with your fans
The key to a successful Facebook page is to consistently update your page. You can decide on the frequency – at a minimum you want to post something new once a week. Your posts can be simple: something that inspired you (a picture, a quote, an interaction); an upcoming event you are holding; an update on the new book you are writing; a news article that you found interesting. Being consistent is more important than posting for the sake of posting. Think about what you are trying to achieve with each post.
Tuesday, 6 October 2015
Why Social Media for Authors only works if it's "Social".
Just posting on Facebook won't help you sell more books. There is no hard and fast rule that says the more you are online, the more people will become part of your community. When, when and how you post on social media is about more than quantity. It's about making a connection.
There is only one 'Do'...Have Fun!
If you are not enjoying spending your precious time marketing online, your readers probably aren't enjoying the experience either. Are you frustrated because you are not getting enough sales for your efforts? Then stop, because you are doing it not only for the wrong reasons, but you are posting the wrong content, at the wrong time, in the wrong way. If you were your audience, how would you feel about what you are posting? Is it fun, engaging and helpful? Be yourself. Only 30% of what you post should be about sales and marketing, the rest should be building a community of like-minded people who share common ground, so share what you feel comfortable. You need to be consistent, like a morning paper, that people can read over a cup of coffee at their own leisure, but there every day with a new snippet of information. When you have established your communities trust, then you can start planting that ground with the seeds that you are a trusted source of information. Once that has grown, you can start to harvest the crops that you have planted in the form of book sales, in an organic way. It takes time so you might as well enjoy the ride.
The 'Don'ts'
Don't post about your books every day.
Don't join every book group on Facebook and spam them with marketing.
Don't be negative
Don't worry if it feels like no one is listening
Don't post anything that could come back to haunt you
Don't post anything you wouldn't want your granny to read
Don't underestimate the power of social media
Talk soon
x Michelle
There is only one 'Do'...Have Fun!
If you are not enjoying spending your precious time marketing online, your readers probably aren't enjoying the experience either. Are you frustrated because you are not getting enough sales for your efforts? Then stop, because you are doing it not only for the wrong reasons, but you are posting the wrong content, at the wrong time, in the wrong way. If you were your audience, how would you feel about what you are posting? Is it fun, engaging and helpful? Be yourself. Only 30% of what you post should be about sales and marketing, the rest should be building a community of like-minded people who share common ground, so share what you feel comfortable. You need to be consistent, like a morning paper, that people can read over a cup of coffee at their own leisure, but there every day with a new snippet of information. When you have established your communities trust, then you can start planting that ground with the seeds that you are a trusted source of information. Once that has grown, you can start to harvest the crops that you have planted in the form of book sales, in an organic way. It takes time so you might as well enjoy the ride.
The 'Don'ts'
Don't post about your books every day.
Don't join every book group on Facebook and spam them with marketing.
Don't be negative
Don't worry if it feels like no one is listening
Don't post anything that could come back to haunt you
Don't post anything you wouldn't want your granny to read
Don't underestimate the power of social media
Talk soon
x Michelle
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