Social Media Marketing and Purpose

This resonates with me on so many levels. First of all, as an author, you have to work. Nothing comes easy in this life and your passion must be proportionate to the size of your goal. I am not afraid of hard work. Secondly, keep working until you make it happen. It might be a long hard slog and there will be times you want to give up, but your tenacity must be stronger than your self-doubt.


Social media helps me reach people who I can't personally share my stories with. I am extremely grateful for the opportunity to reach people all over the world and inspire  kids of all abilities with my passion for books and the power of words. Social media is very much like all other types of technological advancements. Used the right way, it can bring great benefit and happiness to people but when taken advantage of for self serving purposes, it can be damaging on so many levels. Users need to take personal responsibility for how they use social media. Authors need to be aware of the ways to use it correctly to send their message globally.


Finally, to be known as an expert in your field. Some people may mistake my goal of brand recognition as vanity or showmanship but I can't help people if they don't know who I am. I can't share my story with them, inspire them or make a difference in this world. I can promise you that as long as I see a need, I will try and fill it. It is my duty, not only to myself, but to my children and my community to increase the greater good. This year, I will work hard so that when people hear my name, they will smile

Making the Most of an Author Facebook Fan Page

Creating a Facebook fan page is an amazing way to promote your book, build awareness for your message, gather support for your book launch, or to advertise in a number of other ways. Creating a Facebook Fan page helps in building a following in no time at all. 

1. Ask fans to post their reviews of your book on your Facebook page

When fans post on a Facebook fan page, they do it in the same way they would post on your personal profile, commenting by typing in the text boxes and pressing "Enter" to display their comment. You can then engage with fans by commenting on their posts, so they are seen by more than the people within your own following.

2. Target who sees your posts

The truly amazing thing about Facebook advertising is that you can target your demographic. This will impact the number of people who will see the advert and also how much it will cost you. You need to decide on country, city, gender, age range, likes and dislikes and you can go down into further splits. As you change the demographics, you’ll see how many people the advert could be shown too. The more specific you can be, the better your chances an ad will have an impact.

3. Engage with your fans

The key to a successful Facebook page is to consistently update your page. You can decide on the frequency – at a minimum you want to post something new once a week. Your posts can be simple: something that inspired you (a picture, a quote, an interaction); an upcoming event you are holding; an update on the new book you are writing; a news article that you found interesting. Being consistent is more important than posting for the sake of posting. Think about what you are trying to achieve with each post.